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Introduction
Welcome to CADdepot.com online media kit! Since it launched in 1994, CADdepot.com has become one of the premier sources of AutoCAD shareware and information. User-friendly design and regularly updated content has made CADdepot.com one of the most popular CAD sites on the Web.
Stats
February 2009:
132,047 Page Views
22,916 Unique Visitors
Demographics
CADdepot.com attracts affluent and educated professionals seeking tools and information about AutoCAD, Autodesk related programs and the Internet in general. CADdepot.com audience is highly concentrated in CAD, CAD management, computers and other technology-related professions. CADdepot.com users are early adopters of new products and technologies. They are often purchase influencers - the people everyone turns to for advice on purchasing computer products and services Our recent visitor survey received over 800 responses: here are a few details from that survey:
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35% of visitors are designers, over 26% are architects, over 21% are CAD managers
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45% of visitors have 1-3 years CAD experience, over 25% with 10-15 years
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24% work in architecture, 19% in engineering, 13% in mechanical design
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Over 37% visit CADdepot.com several times a month, almost 36% on a weekly basis, over 25% visit more often.
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Over 44% approve or recommend hardware purchases under $10k, over 20% approve between $10k-$50k
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Over 56% approve or recommend software purchases under $10k, almost 19% approve between $10k-$50k
Banner Rates
CADdepot.com offers both fixed and run of site banners. For those who would like to target a specific audience or be closely associated with a subject, we offer fixed banners on specific CADdepot pages. Your banner will be visible to every person every time that page is viewed. By contrast, a rotating banner can display on multiple pages. Several rotating banners can share the same space on a page. We can work with you to create a campaign with the best combination of fixed and rotating banners. Advertisers may run up to three banners concurrently in the same space. See below for banner specifications. Rates listed are commissionable. Effective July 2004.
Rate Card |
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Tower |
Full Banner |
Run of Site |
$85 per thousand impressions
(5,000 impressions minimum) |
$65 per thousand impressions
(5,000 impressions minimum) |
Home Page
[ example ]
Static |
$2,000/month |
$1,500/month |
Inside Page
[ example ]
Static |
$300/month |
$200/month |
Corporate/Product
Sponsor Logo |
$2,000/month |
Site Sponsor |
$4,000/240,000 impressions/month |
Discounts
12-month contract totaling $40,000 or more receives a 10% discount.
6-month contract totaling $25,000 or more receives a 5% discount. Total contract billing may be combined with other properties to qualify for discount (TenLinks.com, CADdigest.com and FreeCAD.com).
Corporate/Product Logo
Advertisers may become sponsors of CADdepot.com and appear on every page of the site for unparalleled exposure and branding. Your corporate logo or product will appear near the top of every single page of CADdepot! Please contact a TenLinks.com sales representative for more information on this unique opportunity.
Banner Specifications
Position |
Size (pixels) |
File Size |
Tower |
120 wide x 600 high |
30 Kb |
Full Banner |
468 wide x 60 high |
15 Kb |
Site Sponsor |
400 wide x 80 high |
25 Kb |
Sponsor Logo* |
120 wide x 30 high |
5 Kb |
Banners can be either GIF, JPEG formats or Flash. We accept animated images in the GIF 89a format, but limited to 3 loops. We do not accept ads that incorporate Java, Shockwave, Future Splash, video or any other multimedia format. We do not accept MAP files. GIF files must be transparent, and must contain no more than 256 colors.
Reports
Secure, real time access to reports on total impressions and click-through rates from our ad management software are available for each advertiser. Current advertisers can log in here to see how their campaigns are performing.
Newsletter Ads
CADdepot.com Update offers site updates and downloads each week for the AutoCAD community, and serves an opt-in subscriber base of over 12,000+. Reach this active and responsive audience of technical professionals by sponsoring our cost-effective newsletter.
Materials:
The CADdepot.com Update accepts either full banners or text ads. Full banners can be 468x60 and 15 Kb. See "Banner Specs" on our banner page for all the details. For text ads, provide 40-word text message plus URL and we will format the text into a full banner position. Advertising copy subject to publisher approval
**Newsletter banners do not accept flash of any kind**
Position:
Sponsor messages appear within the body of the newsletter. No more than two sponsorships per issue accepted. Position of sponsor messages based on when space is reserved: the first sponsorship booked will be the first sponsorship in the issue. See sample newsletter.
Schedule:
CADdepot.com Update is published every Sunday.
CADdepot Update Rates
(effective August 2004) |
$ 600 net per issue: |
1 - 4 issues |
$ 550 net per issue: |
5 - 9 issues |
$ 400 net per issue: |
10 - 19 issues |
$ 300 net per issue: |
20 or more issues |
Payment Terms
A signed insertion order and Advertising Agreement must be returned to TenLinks.com before any advertising will be posted. Verbal agreements will not be accepted as confirmed space reservations.
Billing
Ad campaigns and site sponsorships less than $2,500 total net will be invoiced upon posting. Ad campaigns and site sponsorships of $2,500 or more total net will be invoiced monthly. Payment not received within 30 days of the invoice date will be considered overdue and be subject to finance charges of 1.5% per month (18% per annum).
Terms and Conditions
Terms are here on the TenLinks.com site
HEADQUARTERS
CADdepot.com is owned and operated by TenLinks, Inc.
TenLinks Inc.
200 Professional Center Drive
Suite 211
Novato, CA 94947
USA
Email: sales@tenlinks.com
Tel: (415) 897-8800
Fax: (415) 897-8814
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